
Ski resorts face tough choices and an uncertain future. (Photo: Bill Sullivan)
By Bill Sullivan
Anyone who has ever traveled to a big-time ski resort knows that conquering the mountain is a daunting task – and an expensive one, too.
For the 2009-10 season, a one-day lift ticket at Vail (Colorado) is $97 for an adult. Over at Aspen/Snowmass, a two-day advance purchase pass will set you back $191.
Of course, that’s just the beginning. If you’re a flatlander or a relative novice, you’ll probably have to rent equipment. (Plan on $40 a day and up.) If you’ve never skied at all, you’ll want to get a few pointers before climbing onto that lift: At Vail, a one day beginner lesson at Golden Peak Ski and Snowboard School is $165.
Planning to stay close to the slopes? The Vail Plaza Hotel & Club can keep you near all the action. For a mid-March visit, a standard room with two queen beds runs about $539 a night. If you’re bringing a crowd, a three-bedroom condo averages $2,475 each evening you put head to pillow.
Yes, there are less tony accommodations at not quite so chic locales, and rates vary by time of season (Christmas and Spring Break are the most expensive bookings), but you get the point. The ski trade is Big Business backed by even Bigger Businesses, and enormous investments are subject to conditions that can change… like the weather.





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