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Audi’s ‘Green Police’ hit the funny bone on Super Bowl broadcast

(Photo: Audi)

(Photo: Audi)

By Harriet Blake

Audi’s 2010 Green Police commercial during Super Bowl was ingenious and hilarious.

You didn’t have to be an environmentalist to enjoy the plug for Audi’s A3 TDI clean diesel car. In fact, the commercial pokes fun at the extreme measures an environmentally conscious police force might take:

Arresting a customer for choosing plastic over paper at the grocery store; storming a home after finding a battery in the trash collection; arresting a man for possession of an incandescent bulb; swarming a homeowner for a compost infraction; chasing a speedo-clad hot tub user for setting the water temperature too high; stopping a driver for using a styrofoam cup – extreme tactics, no doubt, but too funny.

Of course, the guy with the clean diesel Audi is stopped and allowed to proceed, hassle-free. The commercial’s “Green Police” anthem is a re-recording of Cheap Trick’s “Dream Police.”

If you missed it, check it out here.

Copyright © 2010 | Distributed by Noofangle Media

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GM announces biodiesel-capable pickups

From Green Right Now Reports

GM announced today that its new lineup of heavy-duty diesel pickups will run on B20 biodiesel, which is a blend of 20-percent biodiesel and 80-percent conventional diesel that produces lower carbon dioxide emissions.

The announcement was made at the National Biodiesel Conference in Grapevine, Texas.

GM said its new Duramax 6.6L turbo diesel engine has been substantially revised to include B20 capability, as well as meet strict new emissions standards effective this year. The Duramax will power the redesigned 2011 Chevy Silverado and GMC Sierra heavy-duty pickups, as well as the Chevrolet Express and GMC Savana full-size vans. Chevrolet plans to unveil the 2011 Silverado heavy-duty trucks at the Chicago Auto Show on Feb. 10.

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Clean Energy Week brings activists, businessmen to Washington

By Bill Sullivan

Image: cleanenergyweek.org

Legislators wrestling with health care reform, job concerns and a spiraling federal deficit have another group vying for their attention in Washington this week.  Thanks to a hastily thrown-together coalition, it’s Clean Energy Week, with environmental activists and business leaders descending on Capitol Hill to press for money for more and better green initiatives.

An unlikely catalyst for that change: The jobs bill, which many hope will include more green items than normal. As the week began, the Senate was considering a proposal to deploy $11 billion of the potential jobs bill for efficiency measures. Creation of a Clean Energy Deployment Administration (CEDA) and a Green Bank also were part of the discussion.

Reed Hundt, co-chairman of the Coalition for the Green Bank, says the clean energy movement has been presented with a rare opportunity, however strange the bedfellows in some cases may be.

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